Nowadays we have a great part of our conversations, debates, discussions, on a screen and more specifically through in a chat.
If we wanted to get all the people of Barcelona involved, debate and gave us their opinion about the future of their city, we had to talk to them as they usually do. That is why we used the chat resource and the imagery of selfies to launch a message that could be understood easeley.
We simplify and reduce our chat imagery to speech bubbles. With them we communicate the message of the City Council inviting all the citizens of Barcelona to participate. In addition, to give even more closeness to the campaign, we use selfies of the same people giving a fresh and human tone that empathizes with everyone. A participative and living campaign.
Photographer: Tom Griffith
Diagonal 418 1º1ª
Tel +34 93 706 21 60
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