ENGESP

Ajuntament de Barcelona

Where there is debate, there is city

#DecidimBarcelona


A city is built with the stories of all the people who live in it. No one knows it better that its own citizens. Only they should decide each and every one of the important issues that affect their future.

A city is built with the stories of all the people who live in it. No one knows it better that its own citizens. Only they should decide each and every one of the important issues that affect their future.

INSIGHT

Nowadays we have a great part of our conversations, debates, discussions, on a screen and more specifically through in a chat.

IDEA

If we wanted to get all the people of Barcelona involved, debate and gave us their opinion about the future of their city, we had to talk to them as they usually do. That is why we used the chat resource and the imagery of selfies to launch a message that could be understood easeley.

EXECUTION

We simplify and reduce our chat imagery to speech bubbles. With them we communicate the message of the City Council inviting all the citizens of Barcelona to participate. In addition, to give even more closeness to the campaign, we use selfies of the same people giving a fresh and human tone that empathizes with everyone. A participative and living campaign.

Photographer: Tom Griffith

Via Laietana 64, 1-1, 08003 Barcelona
Tel +34 93 328 53 19


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