ENGESP

DEWAR’S - BACARDI GROUP

TRUE STORIES

These are the stories of young people who chose to live by being true to their passion. That they understand that true risk is not taking a risk. This series of documentaries aims to reflect their life and inspire young people to find their true path.

These are the stories of young people who chose to live by being true to their passion. That they understand that true risk is not taking a risk.

INSIGHT

Some people life and work are moved by passion and the love for what they do. They are true to themselves. It’s all about finding who you really are and living consistently.

We where commissioned by &Rosas, Bacardi's Agency, to work with them on this campaign as an art direction agency.

IDEA

Live True is the story of these real and exceptional young characters who are moved by their passions. Characters who don’t care what other people think. The aim of this project was to revitalise the Dewar’s brand with a long-term global communications idea and create a world with a powerful aesthetic.

EXECUTION

We made a series of documentaries on the main characters of the Live True campaign that dug deep into their stories of passion and dedication. In this way, we involved young people by offering them more stories and content. We published the Twitter accounts of the characters and let them interact and share content freely with whoever wanted to participate. We also created a digital platform where interaction between them and the audience was reflected.

In collaboration with: &Rosas Photography: Philippe Lebée Film Directors: Mireia Pujol, Steve Green, Giles Greenwood and María Ripoll.

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