ENGESP

GREC Festival of Barcelona

The trip begins

The most important Festival of the performing arts in Barcelona presents a new logo and a new campaign to celebrate the beginning of a new emotional latitude journey.

The most important Festival of the performing arts in Barcelona presents a new logo and a new campaign to celebrate the beginning of a new emotional latitude journey.

The artistic proposal of the new GREC director, Cesc Casadesus, invites us to an exciting four-year journey around the world in search of new cultures and emotions. To present this first stage with a stopover in the Mediterranean, we turned the spectators into migratory birds, looking for an iconic and simple image to articulate the entire campaign.

Photography: Javier Tles Retouch: Nando Ezquerra

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