ENGESP

IN-WASH® ROCA - BATHROOM BRAND

We clean everything with water. Everything?

It seems weird that in some cultures like ours, water is present in everywehere but in our everday intimate hygiene. A reality that sooner or later had to change, but that needed a leading brand that definitely bet for this small revolution.

It seems weird that in some cultures like ours, water is present in everywehere but in our everday intimate hygiene. A reality that sooner or later had to change, but that needed a leading brand that definitely bet for this small revolution.

INSIGHT

Everything that gets dirty ends immediately below water. All?

IDEA

To show this contradiction, we chose to highlight everything we already wash well and leave a question open in the air. The answer: in all Roca stores.

EXECUTION

The creative resource is based on the repetition of a truism. Everything is cleaned better with water. Starting from the smallest, your teeth, until reaching the greatest, your city. Facing a problem: dirt, to a solution: cleaning with water.

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