ENGESP

IN-WASH® ROCA - BATHROOM BRAND

We clean everything with water. Everything?

It seems weird that in some cultures like ours, water is present in everywehere but in our everday intimate hygiene. A reality that sooner or later had to change, but that needed a leading brand that definitely bet for this small revolution.

It seems weird that in some cultures like ours, water is present in everywehere but in our everday intimate hygiene. A reality that sooner or later had to change, but that needed a leading brand that definitely bet for this small revolution.

INSIGHT

Everything that gets dirty ends immediately below water. All?

IDEA

To show this contradiction, we chose to highlight everything we already wash well and leave a question open in the air. The answer: in all Roca stores.

EXECUTION

The creative resource is based on the repetition of a truism. Everything is cleaned better with water. Starting from the smallest, your teeth, until reaching the greatest, your city. Facing a problem: dirt, to a solution: cleaning with water.

Diagonal 418 1º1ª
Tel +34 93 706 21 60


Contact us for bussiness inquires

info@makeitgas.com

2015 GAS. ALL RIGHTS RESERVED.

C/ de Casp, 54,
L'Eixample,
08010 Barcelona,
Spain
Tel +34 93 706 21 60


Contact us for bussiness inquires

info@makeitgas.com


Make it GAS is represented in the US
by Adrian Roche Corporation

1055 Howell Mill Rd, Ste 8082
Atlanta, GA 30318
United States

Tel +1 332 255 7123


2024 GAS. ALL RIGHTS RESERVED.