The fact that it is an online store does not mean that the shopping experience cannot be the same as or better than that on the high street. In the online world, products can talk and converse with the consumer, telling to the costumer unexpected stories.
The fact that it is an online store does not mean that the shopping experience cannot be the same as or better than that on the high street.
Special offer sale brands have so far operated as a simple vessel for offers and brands. Another weak point is that they did not stand out for their design or the relationship with the consumer.
We suggested a redesign and a new communication tone, in which the products initiated a dialogue with customers that made them feel part of the brand. In this way, we created an engagement so that a visit was no longer an act of buying, but became a daily visit; a walk through in which each day the customer can browse and interact with different offers.
We completely redesigned the website, making it sexier and more accessible, and setting out a new buying experience; an experience in which the products start up a dialogue with the consumer through witty messages in different formats and platforms.
