Special offer sale brands have so far operated as a simple vessel for offers and brands. Another weak point is that they did not stand out for their design or the relationship with the consumer.
We suggested a redesign and a new communication tone, in which the products initiated a dialogue with customers that made them feel part of the brand. In this way, we created an engagement so that a visit was no longer an act of buying, but became a daily visit; a walk through in which each day the customer can browse and interact with different offers.
We completely redesigned the website, making it sexier and more accessible, and setting out a new buying experience; an experience in which the products start up a dialogue with the consumer through witty messages in different formats and platforms.