A large part of our life takes place in the bathroom at home. It’s where we look at ourselves first thing in the morning, where you find out you’re going to be a parent, where you give your baby her first bath, where you lock the door to cry and also to sing. They’re spaces that become unwitting witnesses to important moments in our lives.
The idea is to reflect, in a very natural way, each of these moments in our life that take place in the bathroom and of which we are fully aware. Roca is Spain’s oldest and most famous bathroom brand. You have seen us grow and witnessed what we have been through. And as a brand it has evolved with its consumers.
We executed a national campaign comprising a TV ad and several graphic pieces, in which we depicted different situations from daily life that take place in the bathroom. We approached people and showed them that Roca is a brand that has been by their side for decades, accompanying them throughout their life.
In collaboration with: Shackleton Photography: Wai Lin Tse Film Director: Hugo Menduiña @ Blur
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