ENGESP

TOUS - JEWERLY

THE SMILE THEORY

Christmas is a time for sharing happiness, generating optimism and conveying good vibes. And, sometimes, all this is possible with just a huge bear and a smile.

Christmas is a time for sharing happiness, generating optimism and conveying good vibes. And, sometimes, all this is possible with just a huge bear and a smile.

INSIGHT

Christmas is a time for sharing happiness, generating optimism and conveying good vibes. And, sometimes, all this is possible with just a huge bear and a smile.

IDEA

Christmas is a time for sharing happiness, generating optimism and conveying good vibes. But with the crisis, Christmas appears as a complicated time for many. Tous wants to shake up this feeling.

EXECUTION

We contacted a few naval engineers and invited them to build a 33 ft high TOUS bear and we covered it with 35 chocolate skewers made especially for the occasion by the famous master confectioner Christian Escribá. Through social media we encouraged the public to share smiles and be part of the event we were preparing for them.

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