ENGESP

TOUS - JEWERLY

THE SMILE THEORY

Christmas is a time for sharing happiness, generating optimism and conveying good vibes. And, sometimes, all this is possible with just a huge bear and a smile.

Christmas is a time for sharing happiness, generating optimism and conveying good vibes. And, sometimes, all this is possible with just a huge bear and a smile.

INSIGHT

Christmas is a time for sharing happiness, generating optimism and conveying good vibes. And, sometimes, all this is possible with just a huge bear and a smile.

IDEA

Christmas is a time for sharing happiness, generating optimism and conveying good vibes. But with the crisis, Christmas appears as a complicated time for many. Tous wants to shake up this feeling.

EXECUTION

We contacted a few naval engineers and invited them to build a 33 ft high TOUS bear and we covered it with 35 chocolate skewers made especially for the occasion by the famous master confectioner Christian Escrib√°. Through social media we encouraged the public to share smiles and be part of the event we were preparing for them.


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