There are hundreds of European designers with a great deal of talent and big ideas that are nevertheless not able to reach the public due to the lack of a distribution network making us economically competitive. They develop ideas and products that are often cannibalized by mass produced products, which for reasons of size end up being the only product offered by the market.
Triitme. A platform of design curators who, through a digital platform, an online shop and a magazine, bring European designers to consumers, giving them the opportunity to show and sell their work. Triitme also operates as an online publication that enables people to be informed about the panorama, history and evolution of European design. The concept we used was Once Upon Design, as the idea that everything around us is designed and as the start of a commercial history for designers.
For this campaign we designed and created the brand, the concept, the website, the magazine, the communication plan and the launch campaign; a complete branding project. We looked for a voice and suitable code to work jointly on the different platforms, one who was consistent, identifiable and who stood out in this digital medium that is already so saturated. The aim was to turn Triitme into a place of reference, both through its shop and through its magazine, and the actions it developed at events, schools and fairs.